# Introduction

Pricepoint API allows your PMS or channel manager (PMS/CM) to connect to our RMS which allows you to empower your hotels with our pricing intelligence. Pricepoint can provide your customers with true real-time, fully automated dynamic pricing that can increase the hotel’s revenues by up to 25%.

In order to provide the hotel with the pricing intelligence, the 2-way data exchange must be established between PMS/CM and Pricepoint. The flow of data is represented in the diagram below.

![](https://2500519053-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MIeKwwv0BwmlsI_V02U%2F-MJ8dbXse_Gn3Sha2u_r%2F-MJ8ejp4d02wDqwZGyDo%2F2020-10-08_15-22-18.jpg?alt=media\&token=29267c05-6894-4977-b636-4d0955105025)